BOKRA, the Sony Music Entertainment Charity Release Is
No. 1
In Stores Across The UAE!
Sony Music Entertainment Middle East is proud to announce that after only one week of being on the market, the “Bokra” album has soared to No. 1 across music stores in the Middle East. The music sales charts, issued by Virgin Megastores on weekly basis, were published this week, and “Bokra” has effortlessly taken the lead on both Arabic and International charts only a few days after its scheduled release on the 22nd of November.
Legendary global Music Producer, Quincy Jones has collaborated with Emirati entrepreneur, Badr Jafar, representing the Global Gumbo group to jointly produce an Arabic charity single entitled ‘TOMORROW/ BOKRA’. The song features Arabic vocals performed by 24 Artists from 16 Arab countries across the Middle East and North Africa singing with one voice for a better tomorrow. The Arabic lyrics were written by iconic Majida El Roumi, and the Arabic music adaptation is by Kadim Al Sahir. Grammy Award-winning producer RedOne, (a.k.a Nadir Khayat) who has worked with international superstars such as Lady Gaga, Jennifer Lopez, Akon and Enrique Iglesias, is producer of the track, while Malek Akkad (son of Moustafa Al Akkad the Director of ‘The Message’), directed the music video and documentary film.
Commented Quincy Jones, “My soul sings with pride that the people of the Middle East and North Africa have embraced the ideals of peace, hope and unity expressed in ‘Bokra’, and I want to thank each and every one of the beautiful brothers and sisters who selflessly brought their big ole hearts to the studio in the spirit of those ideals and making a better tomorrow for all of the young people of the region. I know in the deepest part of my heart that together we can make a positive difference in the lives of the next generation, and the broad embrace of the ‘Bokra’ album is a wonderful reaffirmation of that belief.”
Craig Pereira, Director of Marketing, Sony Music Entertainment Middle East said “Music lovers, Radio and TV channels have shown unprecedented support for ‘Bokra’ sending it to the top of the music charts across the region. What is even more exiting is that it’s all for a great cause sending a message of hope at this very special time of the year.”
The Bokra Album is available at Virgin Megastores and all good music stores across the region. The single is available as a caller ringtone across telecom companies around the Middle East and on itunes around the world. All sales from the single and album will go to the official charities for the project including the United Nations World Food Program and to raise money to finance education programs in Music, Arts & Humanities for children across the Middle East and North Africa.
For more information on this album release, please contact:
Mae Ghandour, Sony Music Entertainment: mae.ghandour@sonymusic.com
About Sony Music Entertainment – Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
Global Gumbo Group- Quincy Jones, the multi-Grammy winning producer and multi-media entrepreneur, and Badr Jafar, the United Arab Emirates social entrepreneur, entered into a joint venture, The Global Gumbo Group, earlier this year to develop multi-media opportunities across all entertainment platforms including music, film, television, publishing and digital applications in the Middle East and North Africa. The company will be focusing on producing live entertainment opportunities in the Middle East.


























